About Flex

Established in 2001, FLEX is one of the leading college prep companies in the United States.

In our more than 18-year history, we have helped thousands of families and students from around the world with college admissions consulting, test prep and homework tutoring.

What’s your college dream? 
FLEX will help you succeed.

Message from the CEO

All students have a college dream — whether they dream of big schools or small schools, public or private, colleges or universities.

The FLEX Difference

The right college can set your student up for a successful career; the wrong one can affect the rest of their lives.

See Locations

Find a FLEX center near you!

Flex College Prep

Build a profile that stands out.

Since 2001, FLEX has helped tens-of-thousands of students worldwide realize their college dreams.


FLEX has been helping students achieve their dreams since 2001.


In 2018, FLEX students were admitted to every Ivy League university.

FLEX’s Admissions Consulting Team brings over 100 years of combined experience in college admissions.


98% of FLEX students have been admitted to one or more of their target schools.


In 2017, the acceptance rate for FLEX students to Top 25 colleges and universities was over 66%.


The national average acceptance rate to Top 25 schools was 14%; FLEX students outperformed the rest by almost 52%.

FLEX has been chosen by prestigious institutions all around the world for their college prep needs.

Past and present partners include:

And here’s what our families have to say:

Christine F.
Admitted to Princeton

Princeton is a go! There are no words to describe the gratitude my parents and I have for FLEX. The college application process can seem like a daunting obstacle at times, and you guided me through impeccably. Again, thank you so much, and I’ll be sure to let you know how I’m doing in the future!

Michael S.
Admitted to John Hopkins University

I have great news: I got in early at Johns Hopkins! I’m so glad and relieved since JHU has been my first choice school all along. Thanks for all the help you and the FLEX team gave me, especially with your valuable counseling and encouragement. I also want to thank Charles for his enormous help with the essays.

What Makes FLEX Different

We Care

We take what we do seriously and care about the families we work with.

It starts with our founder, Danny Byun, who always had a passion for guiding and advising youth in his community. When hiring admissions consultants, he looks for people who share his dedication to inspiring young people.

Holistic Approach

We view admissions consulting as part of a student’s overall personal development.

Our consultants guide students to become authentic individuals who look beyond themselves and seek to contribute to society. This serves students well not only with college applications, but in life as well.

Innovative Consulting Model

FLEX pioneered the use of former admissions officers and a team approach in its consulting model.

By tapping into the collective knowledge of industry insiders, we’re able to help families move the needle on college admissions.

Exceptional Tutors & Curriculum

We only hire tutors who graduated from top universities.

We also develop original curriculum and advocate efficient learning to ensure that students have time to engage in a variety of activities during their high school years.

Ready to have more time and energy to devote to other priorities?

from Danny Byun, CEO

Message from our CEO

I started FLEX in 2001 partly in response to the events of Sept. 11th.

The events of that day fueled a desire in me to build something from the ground up – something that would contribute meaningfully to my surrounding community in Cupertino.

That’s how FLEX was born.

From the very beginning, FLEX’s mission has been to help students achieve their college dreams by providing the highest quality college prep services possible.

In the area of admissions consulting, we achieved this by developing a consulting model that tapped into the insider knowledge of former college admissions officers and fostered a team approach to consulting.

With test prep and tutoring, we maintained excellence by hiring top-notch instructors with degrees from the finest universities and developing original curriculum.

Over our nearly two decades of history, we have helped thousands of families and students realize their college ambitions.

We have earned a reputation as an organization that takes what we do seriously and that cares for the families we work with.

We are recognized as an industry leader and valued partner by prestigious institutions including Irvine Public Schools Foundation (IPSF), South Pasadena Educational Foundation (SPEF), Dedicated to Learning, Santa Clara Library District, World Journal, India West, Korea Daily and others.

We have grown to eight centers in Northern and Southern California, and in the last two years have expanded internationally as well, with operations in Korea and Thailand.

In the coming years, we look forward to continuing to be a trusted resource and advisor to families and students looking to achieve their college dreams.

Daniel Byun

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